IEC: Week of Sept. 17/18. Unit 16
HOMEWORK HOMEWORK HOMEWORK HOMEWORK FOR THE WEEK AFTER CHUSSEOK WEEK OF OCTOBER 1st AND 2nd
1. All of workbook Unit 16
2. To submit: 10-15 (or more, if you need) sentences describing your favourite commercial on TV. Write what products is advertised, who is the target audience, what happens in the commercial, and what is the message of the commercial.
SCRIPT:
World View, Unit 16 “THE MESSAE BEHIND THE AD”
I = Interviewer
J= Joanna
I: For tonight’s news spotlight , we’re talking to advertising executive Joanna Lindsey about television ads. Good evening, Joanna. Thank you for joining us tonight.
J: Good evening, Jim. It's a pleasure to be here.
I: So, Joanna. When you are creating an ad, where do you start?
J: Well, first we think abou the group of people who might want this product. Are they men or women, young or old, how much oney do they have?
I: Can you give me an example?
J: Sure. In an ad for an expensive car, for example, we often use young, good -looking men or women who look like they have a lot of money. The message is: "If you're young and successful, this is the car for you."
I: And, in the ad, it's usually the man who drives the car, isn't it?
J: That's often true... but not always.
I: And usually the man has a good-looking female next to him. So, isn't the message really: "If you buy this car, you'll meet a beautiful woman?"
J: Not necessarily. Our point is: "If you try our product, you won't regret it." And we don't always use young attractive products to sell things. For example, if the product is sunscreen, we'll probably use a family. Parents worry abou their children, so the message here is: " Your kids won't get sunburned if you use this sunscreen."
I: O.k. families for sunscreen, but what about shampoo?
J: Well, yes, often the message is that you'll meet the man or woman of your dreams if your hair is soft and shiny. Will that really happen just because you use a certain shampoo? No, of course not. The messages in ads are usually exaggerated. And you know, sometimes we use humour to get the message across. People will remember an ad if it's funny. Thank you.
__________________________________________
CONDITIONAL SENTENCES
In conditional sentences, we speak hypothetically.
We talk about what would happen as a consequence (or result) of some hypothetical condition.Therefore, every conditional sentence has two parts: the CONDITION and the CONSEQUENCE.
There are three different kinds of conditional sentences.
The first two kinds (we call them "conditional one" and "conditional two") deal with the future or the present.The difference between the two is based upon probability.
The last kind ("conditional three") deals only with the past.
CONDITIONAL ONE (chances of something happening now or in the future are good)
Examples:
If he sells his boat (in the future), he'll take you out to dinner.
If it's snowing (right now), I'll drive you home.
If I am wrong about this (in general), I'll buy you a beer.
CONDITIONAL TWO (chances of something happening now or in the future are not good)
If he sold his boat, he would take you out to dinner.
If it were snowing now, I would drive you home.
If I were wrong about this, I would buy you a beer.
If he were a rich man, he would buy you diamonds.
If he changed his hairstyle, he would be handsome.
CONDITIONAL THREE
A hypothetical situation in the past that could have happened but in reality didn't.
If he had sold his boat, he would have taken you out to dinner.
If it had been snowing, he would have driven you home.
If I had been wrong about this, I would have bought you a beer.
If he had changed his hairstyle, he would've been more handsome.
___________________________________________
HOMEWORK HOMEWORK HOMEWORK HOMEWORK FOR THE WEEK AFTER CHUSSEOK WEEK OF OCTOBER 1st AND 2nd.
1. All of workbook Unit 16
2. To submit: 10-15 (or more, if you need) sentences describing your favourite commercial on TV. Write what products is advertised, who is the target audience, what happens in the commercial, and what is the message of the commercial.
1. All of workbook Unit 16
2. To submit: 10-15 (or more, if you need) sentences describing your favourite commercial on TV. Write what products is advertised, who is the target audience, what happens in the commercial, and what is the message of the commercial.
SCRIPT:
World View, Unit 16 “THE MESSAE BEHIND THE AD”
I = Interviewer
J= Joanna
I: For tonight’s news spotlight , we’re talking to advertising executive Joanna Lindsey about television ads. Good evening, Joanna. Thank you for joining us tonight.
J: Good evening, Jim. It's a pleasure to be here.
I: So, Joanna. When you are creating an ad, where do you start?
J: Well, first we think abou the group of people who might want this product. Are they men or women, young or old, how much oney do they have?
I: Can you give me an example?
J: Sure. In an ad for an expensive car, for example, we often use young, good -looking men or women who look like they have a lot of money. The message is: "If you're young and successful, this is the car for you."
I: And, in the ad, it's usually the man who drives the car, isn't it?
J: That's often true... but not always.
I: And usually the man has a good-looking female next to him. So, isn't the message really: "If you buy this car, you'll meet a beautiful woman?"
J: Not necessarily. Our point is: "If you try our product, you won't regret it." And we don't always use young attractive products to sell things. For example, if the product is sunscreen, we'll probably use a family. Parents worry abou their children, so the message here is: " Your kids won't get sunburned if you use this sunscreen."
I: O.k. families for sunscreen, but what about shampoo?
J: Well, yes, often the message is that you'll meet the man or woman of your dreams if your hair is soft and shiny. Will that really happen just because you use a certain shampoo? No, of course not. The messages in ads are usually exaggerated. And you know, sometimes we use humour to get the message across. People will remember an ad if it's funny. Thank you.
__________________________________________
CONDITIONAL SENTENCES
In conditional sentences, we speak hypothetically.
We talk about what would happen as a consequence (or result) of some hypothetical condition.Therefore, every conditional sentence has two parts: the CONDITION and the CONSEQUENCE.
There are three different kinds of conditional sentences.
The first two kinds (we call them "conditional one" and "conditional two") deal with the future or the present.The difference between the two is based upon probability.
The last kind ("conditional three") deals only with the past.
CONDITIONAL ONE (chances of something happening now or in the future are good)
Examples:
If he sells his boat (in the future), he'll take you out to dinner.
If it's snowing (right now), I'll drive you home.
If I am wrong about this (in general), I'll buy you a beer.
CONDITIONAL TWO (chances of something happening now or in the future are not good)
If he sold his boat, he would take you out to dinner.
If it were snowing now, I would drive you home.
If I were wrong about this, I would buy you a beer.
If he were a rich man, he would buy you diamonds.
If he changed his hairstyle, he would be handsome.
CONDITIONAL THREE
A hypothetical situation in the past that could have happened but in reality didn't.
If he had sold his boat, he would have taken you out to dinner.
If it had been snowing, he would have driven you home.
If I had been wrong about this, I would have bought you a beer.
If he had changed his hairstyle, he would've been more handsome.
___________________________________________
HOMEWORK HOMEWORK HOMEWORK HOMEWORK FOR THE WEEK AFTER CHUSSEOK WEEK OF OCTOBER 1st AND 2nd.
1. All of workbook Unit 16
2. To submit: 10-15 (or more, if you need) sentences describing your favourite commercial on TV. Write what products is advertised, who is the target audience, what happens in the commercial, and what is the message of the commercial.
posted by Magistra @ 2:24 AM
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